When you’re loyal to your customers, they will remain loyal to you.
Being loyal to the people in your life is the most important thing you can do. A lot of people talk about customer loyalty, or the art of making sure customers are happy and repeatedly buy from your business. But, few people talk about businesses remaining loyal to their customers.
Focusing on loyalty to customers is just as important, if not more important, than focusing on loyalty from customers. When you are loyal to your customers, they will remain loyal to you. And when customers appreciate your loyalty, there’s a good chance they will continue buying from you in the future.
Customers originally chose your business for a reason. It’s up to you to keep delivering. You need to meet customer needs and desires. When you give customers what they came for, they won’t leave you for competitors.
Loyalty is about caring for your customers and meeting their expectations. Below are four ways you can become more loyal to your customers.
Stick to your values
You probably have values that set your business apart from your competitors. It might simply be what you wrote in your small business mission statement. For example, you might say you value providing organic food options. You might align your business with a cause, such as donating a portion of each sale to a nonprofit. Or, you might show your values by where you source your materials from.
It’s your values and beliefs that will attract and keep some customers. If a customer has to choose between two companies that are seemingly identical, they’re going to pick the one that aligns more closely with their own beliefs.
If your business suddenly changes its values, you’re going to lose customers. Your business is going to look untrustworthy because you didn’t deliver what customers expected.
In the late 1990s, a consulting firm working with a well-known software giant was interested in my company, Top Echelon, because we were the largest recruiting network in the nation. It became clear that they wanted what I had built and they offered me big bucks to join forces with them.
But there was a problem. The giant’s business model would not be good for my customers in the long term. From what I could tell, my recruiting customers would eventually lose their clients, which meant they wouldn’t have jobs anymore. I’m in business to help recruiters make more placements, not to lose their jobs.